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glossary yoursite advert history examples what

What is a Web Site?

A web site is a place, with an "address," on the World Wide Web showing information. The first document you see of a site is called it's homepage. Good sites give fast-loading, easy-to-understand content. You'll find text & graphics in the site that are "hot links." Clicking your mouse on them will jump you to a new spot on that site or to an entirely different web site. Variety & content of web sites available to "visit" on the Internet is enormous. You can click on the images down the left side of this page to view some sample web elements for ideas. The creation of your personal or business web site is limited only by your imagination!

Web Site Examples: Good Quality vs. Poor

It's not as easy to find excellent sites on the Internet as it to find poor ones...

Poor examples: Often web pages contain interferring backgrounds, one of which you'll see at Visit to see an advertisement for web design that uses irritating animation & colors, a poor quality untouched-up photo, & poorly planned layout. My last example of what NOT to do is, which purposely shows overdone animation, non-descriptive links, text that's too small, other no-no's, & links to more poor quality pages.

Quality examples: is an excellent web site. It has a clean, crisp, bright appearance, good organization, & the photos' faded edges help portray the effect of elegance. Another site I like is which loads quickly & has pleasant clean design.

Advantages of Web Advertising

  • Nonstop exposure! 24/7 365 per year
  • Reaches a larger market
  • Convenience to potential customers
  • Professional image
  • Profitable returns
  • Inexpensive
  • Competitive advantage
  • Easy feedback communication
  • Means to provide fast service & support
  • Easily changed & updated
  • Can be colorful
    & creative!
  • Unlimited display options

Internet Terms to Know

  • Applet - program designed to be executed from within another program

  • Bitmap - image composed of a pattern of dots

  • Browser - software program used to locate & display web pages

  • CGI - (Common Gateway Interface) protocol for interactive data transfer

  • EPS - (Encapsulated Postscript) high quality graphic format for postscript language

  • Font - style, design & attributes for a set of text characters

  • Form - interactive area on site allowing text & entry submission electronically

  • Format - file storage medium, refers to program type

  • Frames - multiple windows on a single web page

  • FTP- (File Transfer Protocol) method of moving files to & from sites

  • GIF - (Graphic Interchange Format) graphic format best for solid block colors

  • Homepage - first web document viewed upon entrance to a site

  • Host - a company providing space to store & post a web site

  • Hot links - link between two applications

  • HTML - (Hypertext Markup Language) format supporting text, graphics, & links

  • Hyperlink - clickable text on a page that transfers to another link

  • Imagemap - single graphic image containing multiple links

  • Internet - a global network allowing data exchange between computers

  • ISP - (Internet Service Provider) a company providing Internet service

  • Java - high level object-oriented programming language

  • JPEG - (Joint Photographic Experts Group) compressed graphic & photo format

  • PERL - (Practical Extraction Report Language) hi-process interpretive language

  • Protocol - agreed upon format to transmit data between devices

  • Raster - bitmapped image (made of dot pattern)

  • Resolution - degree of sharpness & clarity of an image

  • Scan - product of or use of a devise transforming an image into a computer format

  • Storyboard - a visual layout plan describing the branches of a web site

  • Table - format of rows & columns for organized display of text, pictures, & links

  • Upload - to transmit data from computer to online server, mainframe, or network

  • URL - (Uniform Resource Locator) global address of a web document

  • Vector- object oriented graphic image

  • Web- safe colors -limit of 216 "web-happy" colors that work well on the web

  • WWW - (World Wide Web) computer network supporting universal documents

Brief Internet History

The computer network concept began early in the 1960's when the Department of Defense designed ARPANET for exchange of US military command & control research. By '69, several hosts were created & computers at Standford, UCLA, UCSB, & the University of Utah connected to ARPANET. This fast electronic means of communication, now called e-mail, became popular by the early 70's. In '74, ARPANET changed to TeleNet, a public commercial version. Newsgroups were introduced in '79. A common network language was developed in the mid '80's allowing corporations & clients to use the Internet for business. By '90, public Internet communications were common, & issues of privacy & security were raised. A programming team formed to address the first major malicious virus, the "Internet Worm." In '91, Hypertext language was developed allowing words, graphics, & photos to be posted on the Internet from all over the world! Mosiac was the first graphic-based browser created in '93. In '95, Java, a hi-capacity programming language, was created, & the National Science Foundation gave up their monopoly over the Internet, leaving it in commercial control. In only 30 years, the Internet grew to to include 10 million hosts & more than 40 million users. Today the Internet serves as a shopping mall, research library, post office, social club, & a place of business.

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